European Watch Company, a Boston-based retailer led by father-and-son duo Albert and Joshua Ganjei, has been a beacon for watch enthusiasts since 1993, offering exceptional service and building enduring relationships with their loyal clientele. Their book, The Connoisseur’s Guide to Fine Timepieces, captures the spirit and craftsmanship that underpin the company's legacy, showcasing over 150 remarkable watches that exemplify horological excellence. From complex complications to iconic designs, the collection spans an array of styles, including classic, avant-garde, and rare vintage pieces from both major watch houses and independent artisans. Through striking photography and detailed descriptions, the guide explores the history and innovation behind each timepiece, reflecting the enduring allure of fine watchmaking and the enduring legacy of European Watch Co. as a trusted source for collectors and enthusiasts alike.