It all started with a simple idea: time should be as unique as you are. Back in 2018, our founder, Alex, was frustrated with the lack of personality in mainstream accessories. "Why do watches have to be so... predictable?" he wondered. That frustration turned into a passion project—a tiny workshop where every piece was designed to tell a story, not just tell time.
Fast forward to today, and what began as a sketchbook filled with bold, oversized dials and vibrant color combos has grown into a community of over 50,000 collectors. But here’s the thing—we still operate like that small workshop. Every design goes through 27 hands (yes, we counted!) before it reaches you, from the artisan who crafts the case to the engineer testing its heart-rate accuracy.
Honestly? We think accessories should spark joy—not just sit quietly on your wrist. That’s why we:
Remember that feeling when you first wore something that truly felt like you? That’s our mission. Whether it’s:
Their stories fuel us. (P.S. That nurse? She sent a photo wearing hers during a marathon—that’s the good stuff.)
We obsess over details you might never notice—like why we use platinum plating instead of cheaper alloys (hint: it’s kinder to sensitive skin). Our team includes horology nerds, former athletes who test durability, and even a color psychologist who helps pick hues that boost your mood.
And about those "limited editions"? They’re not a marketing gimmick. When we say only 100 exist, it’s because we literally melt down the molds afterward. Crazy? Maybe. But when you spot someone with the same piece years later, you’ll share a nod like secret club members.
Bottom line: If you want cookie-cutter, we’re not your brand. But if you believe your watch should be as dynamic as your life? Well, welcome to the family.
